SuperYacht Times logo Market intelligence promo small
Market Intelligence
Latest news

From farm to yacht: Bobby Genovese on owning the 47m Feadship BG Charade

Ownership Travel
Written by
Georgia Tindale

"It’s crazy how life works,” Bobby Genovese, chairman of BG Capital Group and owner of the 46.88-metre superyacht BG Charade, tells us over a crackly phone connection in June. “I’m a Canadian farm boy. I spent my summers in an area called Muskoka in Ontario, Canada, on the lakes. One of the great traditions there is collecting these old wooden boats that are family time-pieces. One day, my brother and I were at the marina and there was one of the most beautiful boats I’ve ever seen: Miss Canada III [a former World Championship racing boat]. I thought, ‘I gotta buy that’ and that’s how I came to start owning boats.”

Bobby GenoveseBobby Genovese has many stories to share. Having left school with no qualifications at 16 years old, he’d already realised the power of good salesmanship from selling wildflowers from a roadside kiosk with his stepfather in Toronto. He would go on to put these skills to use again when, aged 25, he established his first company, the Investor Relations Group, which made him a millionaire within a few years. Having previously described this experience akin to having “Monopoly money that didn’t feel real”, the capital did enable him to indulge his growing love of unique boats.

Bobby Genovese“Whenever I was out on the lake, everyone would say ‘We just love Miss Canada III, it’s a shame you don’t have Miss Canada IV’, and I was thinking, ‘What the hell’s Miss Canada IV?!’,’’  Genovese laughs. “I found out that Miss Canada IV was built in 1948 and was believed to have been the first boat in the world to go 200 miles an hour. It was actually powered by one of your [the UK’s] Royal Air Force Spitfire engines. I had to have that boat! But,” he sighs, “she was in a museum.” 

Bobby Genovese

The fact Genovese managed to wangle a vintage racing boat out of the Ingersoll Museum in Ontario, get her back to her best and race her around the world will come as no surprise to those who know him. His bonhomie and unwillingness to take no for an answer has seen him convince more than one owner to let him buy their prized vessel – indeed, it’s also how he came to own the 1990-built BG Charade in 2014: “I said to the owner, ‘What do you need three boats for? Why don’t you let me have her?’ and he said yes! I thought, ‘Oh my God, now I’ve got to figure out how to pay for it!’”BG yacht aerialPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby Genovese
Figure it out he did, and BG Charade subsequently underwent a two-year complete refit at Derecktor Shipyards near Ft. Lauderdale. “One of the main things I learned from doing a refit is don’t do one – buy it done!” he laughs. “It was supposed to cost $2 million, which was just to upholster the furniture and fix a couple of blistering spots."BG yacht interiorPhoto: Bobby GenoveseHe continues, "But then I said, ‘Why don’t we change out the air-conditioning system for quieter fans?’, and then ‘why don’t we move the jacuzzi?’ and so on. We’re now at close to $9 million! But having everything looking fantastic is one of my selfish pleasures and of course we have every toy on board you could possibly imagine.” He’s not exaggerating. Entertainment for guests includes a massive starboard-mounted climbing wall, a water slide, a water trampoline, Seabobs, paddle boards, kayaks and a fleet of Waverunners.BG yacht aerialPhoto: Bobby GenoveseBG yacht anchoredPhoto: Bobby GenoveseHe made sure to test out all his new gizmos and gadgets in person, taking a trip with family and friends last summer through the Mediterranean. Spending time on board his boats isn’t unusual. Indeed, it’s a deliberate life decision made after finding himself too caught up in work (and therefore on land). “I was one of those people who barely ever get to enjoy their boats,” he tells us. “I thought, ‘What am I doing? I’ve really got to start using these things!’”BG yacht deckPhoto: Bobby GenoveseBG yacht interiorPhoto: Bobby GenoveseConversation inevitably turns to Covid-19 and the effect it’s had on Genovese’s businesses and life in general. He describes how professionally the impact has been mixed. Positives include having purchased 50 percent of a business in January that helps people with credit card or financial problems – fortuitous timing considering the state of the world’s finances. However, he’s also the master concessionaire for four of the seven largest state parks in the state of Florida, which were closed down when lockdown measures began. It was tough on his employees, but things are slowly returning to normal as restrictions have eased.BG yacht interiorPhoto: Bobby Genovese"Life on the sea with the people you love is definitely a goal Genovese has taken to heart as he reveals he’s currently in the process of purchasing another boat: “My goal is to have one boat here in North America and leave BG Charade between the South Pacific and Mediterranean so I can go back and forth and basically live between the two boats.”BG yacht aerialPhoto: Bobby GenoveseSounds like a great plan to us. As we’re rounding up our chat we ask if there’s anything else he’d like to mention. “Has anybody told you that I look a lot like Brad Pitt?” he wonders, “If you want to put that in your article, that would be amazing.” Consider it done. Bobby GenoveseThis is a shortened version of an article in the latest edition of the The SuperYacht Times newspaper. To see the full version and to receive all future issues straight to your door, .  

SuperYacht Times - The State of Yachting 2020

Being the intelligence partner for the top shipyards and yacht brokers in the world, we have learned to analyse and track the market in great detail. Each year our leading market report is used by investors, CEOs, owners and other key decision makers to inform themselves on the state of the market and future developments. Find all the information you need on the market, fleet, construction book, ownership nationalities and much more in our report.

#weknow - do you want to know? Buy the report now for only €299!


Follow us

Feadship yachts for sale (36)

All Feadship yachts (152)

Featured companies


Related companies

Related articles